Free the Occupied Mind
Through thought-provoking graphics and quality production we create comfortable pieces for uncomfortable conversations. Whether through heartbreak or humour, every product tells a story we all share.
Voted Wildly Soft & Perfectly Weird
If the design doesn't totally win your heart the comfy fabric and fit sure will!Chelsea
I bought this shirt when it first came out and I LOVE it. The shirt is really soft but without being thin. I have washed it probably half a dozen times and it has not lost any colour or shape. The design is A+ and so is the printing.Emily
Oh my god this sweater is actually perfect. Sarah and Jill have always made sure that they’re going above and beyond in the quality department of the products that they are producing and this collection does not fall short.Alexie
Love everything about this tee. I get so many compliments on it and it's meaning really struck a chord with me. Super comfy and love the acid wash!!Preeya
I. LOVE. THIS. TEE. It's sooo comfortable, falls in all the good places and is on constant rotation.Mabz
Love it. It's very hard to find a shirt that not only looks and fits great, but feels great to wear! Love this shit... My soul is happy.Dante
Okay, this tank is literally perfect. Perfect crop length, loose for comfort but not so loose I feel like I’m gunna bust out. Wear it with sweats, wear it with jeans, hell, wear it with nothing else but your undies (guilty)! And don’t forget, oh so soft.Devon
The length. The fit. The design. The quality of material. ITS ALL PERFECT. Seriously, these tees feel like you are wearing a cloud crafted to fit you!Kel
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The occult community
Join the magic
Our hand drawn designs take a lighthearted yet powerful approach to having discussions around mental health and the daily struggles of the average soul. We incorporate mindfulness, spirituality, and rebellion against the status quo to communicate the importance of embracing all that we are, both light & shadow.