behind the scenes

radical transparency

sourcing| selling | shipping

At Octopied Mind we want you to feel confident in what you wear and how it's made. As we grow into the brand we aspire to be, we ask for your patience and feedback along this journey. If you identify ways in which we can improve, please let us know!

product sourcing &

We are dedicated to working with manufacturers around the globe that align with our core values of creating high quality inclusive garments that are designed to last you for years to come. Our factories have been chosen for their standards, sustainable practices, and technological superiority. They do not condone child labour.

The reality is, while we do work with local Canadian businesses for some products, the fashion production market in Canada is considerably smaller than it is internationally. In order to expand our product line and materials beyond the basics, we need to access certain equipment, fabric mills, and expertise that Canada just doesn’t have (yet).

shipping orders completely
carbon neutral

We offset the shipments of all of our deliveries by using "Shopify Planet"- A leading app that uses industry models to determine the amount of CO2 that is released into the atmosphere for each of our shipments.

We use our profits to cover the costs per shipment to offset its emissions. Our money is then used to purchase carbon credits which are used to fund deforestation protection projects.

When a tracking number is registered to your order, Shopify Planet can accurately calculate the emissions used. For each shipment that is delivered, Shopify Planet uses the following data: Weight, distance, and type of transportation.

Because Shopify Planet's goal is to make sure that your CO2 shipping emissions are offset entirely, all values that are used in the data models are rounded up. If any data is inconsistent or missing, then Shopify Planet uses a reasonable maximum value instead.

staying out of

Because humans are behind our to A to Z operations, errors are bound to happen!

This is why we launched our Graveyard Collection where defected products are sold at a reduced cost. The more noticeable the defect, the more money you save.

From print clarity or mishaps, design malfunctions, fabric quality or threading, stains / ink speckles and more - no product goes unloved.

Staying away from
plastic waste

We are proud to say that our packing materials are nearly plastic free!

We use certified home compostable poly-mailers that compost in 180 days, heat-transfer shipping labels and our clothing tags are made of paper.

The plastics we do use are minimal and include tape, bubble wrap and the small plastic clasp found on our clothing tags.

understanding our

We believe our cult members have a right to know how much their OM products cost to make. We reveal the true costs behind all of our products—from manufacturing to labor to transportation—here's our breakdown.

Our modest markups are calculated using a simple formula: (Retail Price - Product Cost) / Retail Price. Most of our markups fall between 50% - 60% profit margins. On average, traditional retailers mark their products up 5–6x. Us? Just 2–3x.

Shipping: $3 - $6 CAD per garment (not covered by customer).

Screen-Printing: $4 - $11 CAD per garment.

Labour: $18 - $44 CAD / hour.

Materials: $10 - $60 CAD per garment.

Packing Supplies: $1 - $2 CAD per order.

Photography & Models: $55 -$75 CAD / photo

Graphic Design: 30 - 50 hours per illustration.

Marketing: $12,000 - $15,000 / month

Warehouse Operations: $6,000 - $30,000 / month